The chairman and president of the RBS Group is Eduardo Sirotsky Melzer. He is commonly known as Duda Melzer. Duda is also the founder and chairman of e.Bricks. e.Bricks is an investment company that zeroes in on the digital industry. It has operations in the United States and Brazil. RBS Group is a media conglomerate based in Brazil.
In the hierarchy of Sirotsky family, Duda Melzer ranks as the third generation given that his grandfather, Mauricio Sirotsky Sobrinho founded RBS. Duda is a graduate of the prestigious Harvard University and Pontifical Catholic University of Rio Grande do Sul (PUCRS).
He graduated with an MBA and a bachelor of business administration from the two universities respectively. After graduating, Duda started his career in the United States. Before joining the family business, Duda served as a senior financial analyst at Delphi. He was also the CEO of Boxtop Media. Duda joined RBS in 2004, as the director in charge of the national market. He climbed through the ranks to become the Group’s president in 2016.
In 2015, Duda Melzer made it to the list of Cambridge Institute for Family Enterprise’s leaders. Every year, 25 leaders of the new generation of entrepreneurs across world families come together. These leaders must be ahead of business and should be good examples to the society. John Davis, Harvard Professor, is an expert on family business. Duda was highly influenced by John. To this end, he believes that good governance is crucial for any successful business.
The relationship between John and RBS Group started in 1999 when he was consulted to provide advice on the best succession process. John guided the rules of excellence in terms of governance at RBS. Through John’s succession plan, Duda was able to join RBS’s leadership in 2012.
Duda is a member of different boards. He sits on the councils of the Ibere Camargo Foundation and Mercosul Biennial. In the past, he sat on the National Council for Advertising Self-Regulation (Bonar) and the Standard Norms Executive Council (CENP). In addition, Duda is a recipient of different awards. Some of these awards are the vehicle professional in Cabore award, entrepreneur communication of the year of Arp Communication Weak and merit in business administration among many others.
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