Chaz Dean, the founder of WEN, is a Los Angeles based photographer, hair stylist, colorist, and makeup artist. Apart from his demanding career as the most popular hair stylist in Hollywood, he leads a very zen, peaceful life. He has a connection to nature and enjoys activities that include pilates, yoga, meditation, hiking,and cooking. It is this natural philosophy that inspired him to create his own line of sulfate free, nourishing hair care products. After creating the initial WEN products, he tested them for five years to ensure quality and effectiveness before releasing his line to the public for purchase.
At the time of its release, WEN was the only hair care line on the market with a sulfate free, chemical free, no lather formula. WEN does not sell regular shampoo, but rather promises to cleanse and condition hair with a one-step, one product option; a special cleansing conditioner. Though skeptical at first, several of his clients have shared their own personal results of using this conditioner over a certain length of time, and have all reported healthier, shinier, stronger feeling hair.
In order to unlock the full benefits of this revolutionary cleansing conditioner, Chaz suggests starting out with well-rinsed hair. For short hair, he recommends using 10-16 pumps of conditioner, 16-24 pumps for medium length hair, 24-32 for long hair, and additional pumps for hair that is even longer or thicker. The next step is to apply half of the conditioner to the hair, making sure it is massaged throughout. In 5-10 minutes, rinse your hair thoroughly, and then apply the second half of the conditioner. Repeat the rinsing process, and while the hair is still soaking wet, apply a small drop of the product to the ends of your hair as a leave-in conditioner. Endorsed by several A-list celebrities and created with the integrity of your hair in mind, the system is guaranteed to naturally transform your hair, and essentially, transform you as well. To learn more visit the WEN Facebook page and YouTube channel.