Nathaniel Ru: And How Health Can Affect Productivity

One thing that could be said about health is that it is very important. If one has poor health, then that could interfere with many different aspects of life. For one thing, poor health could interfere with work performance. This is why it is important to make sure that one’s health is at the top. While many people think that the key to good health is in dosing up in medication and pills, there is in fact another aspect of health that should not be ignored. This is diet. There are certain foods that one could eat in which his health would improve. At the same time, there are certain foods that could break the body down.


Nathaniel Ru is one of those people that realize that. However, he also sees that the fast food industry is one of the most successful industries when it comes to feeding people. People no longer have the money to visit full service restaurants. As a result, they try to save money on the value menu. However, they wind up getting a lot of empty calories. This results in people being vulnerable to health problems. For one thing, it is not a good thing to be lacking in nutrients if one is working for himself.


Nathaniel Ru has started working for himself in the fast food industry. He has understood the value of nutrition. This is what led to the founding of Sweetgreen. He has teamed up with a couple of friends to bring forth some of the new dishes that are available for customers. There are a lot of new salads that people have never heard of for the most part. They can also come up with their own recipes. One of the most important aspects of Sweetgreen’s salad is that they are filled with many of the needed nutrients that will regulate the function of the body.


Nathaniel Ru is not only physically healthy, but he is also mentally healthy as it shows in the diet that he promotes. Sweetgreen is definitely getting ready to change the fast food industry as it expands to different markets.


Sweetgreen Is Changing The Fast Food Industry

A new salad restaurant chain called Sweet Green is changing how people are viewing the fast food industry. This industry has long been associated with unhealthy foods such as burgers or fries or burritos. Sweetgreen is changing all of this. It offers healthy, freshly prepared salads made from local, fresh ingredients that are in season. Furthermore, the pricing is very close to a burger, fries and milkshake at a comparable restaurant.


 Sweetgreen is also making use of technology to improve its business and ultimately the fast food restaurant experience. Customers can order salads online through the web. There is also a sweetgreen app that lets a person order straight from a smartphone. It is estimated that 30% either use the web or app to place an order at Sweetgreen.


Another stand out item of Sweetgreen is that customers can customize their salads the way they want to. You can add or remove ingredients to tailor it to your specific needs. If ordering in person, a team member guides you from start to finish until your order is ready to be served.


Sweetgreen also has a unique supply chain model. Before entering a new market, it looks into the existing growers in the area and what crops they are growing. Instead of ordering what may not be found in the area, they use as much of the locally grown produce as possible. In California, for example, Sweetgreen has made use of broccoli rabe or leaves which used to be tilted back into the earth instead of eaten.


Sweetgreen has seen explosive growth. Many of its locations see long lines that can stretch outside the store. It is building upon all the latest trends in food. Healthy, fresh, organic and convenient is what has made Sweetgreen a chain with over 40 stores in 2016 since opening up in Washington D.C. in 2007.


Nathaniel Ru is one of the three co-founders of the salad chain restaurant called Sweetgreen. He along with, fellow co-founders Jonathan Neman and Nicolas Jammet came up with the idea for Sweetgreen when they were students in Georgetown University in Washington D.C. They officially established Sweetgreen in 2007. Nathaniel Ru says that the idea for Sweetgreen came after they realized that there was a lack of affordable and healthy eating options in the area around Georgetown University.


Despite being in his 20s Nathaniel Ru is considered to be a pioneer in the food industry. He states that the idea of Sweetgreen is to use technology to make healthy food more convenient than ever before. Ru has also launched iniatives to reduce food waste and incorporate local produce in the menus of Sweetgreen locations. Nathaniel Ru, now also invests in other businesses in addition being a Co-CEO at Sweetgreen restaurants.


How Nathaniel Ru and his Two Partners Started and Run Sweetgreen to Success

Sweetgreen began in 2007. It is a startup business in the food industry. It is headquartered in Georgetown with the aim of making food. They specialize in healthy and delicious food presented creatively. Three after college graduates; Jonathan Neman, Nicolas Jammet and Nathaniel Ru are the co-founders of the startup. The desire to provide better food options in U.S. as well as run a business was their driving force towards having a startup. With high discipline as well as a well-formulated business plan, they were set to raise money for the business from friends and relatives.


They seek to develop good relations with their clients and service providers as well as understand how to maintain a good workforce. When it comes to offering their services, they do not just sell salads, but they are keen to sell a unique brand. Sweetgreen enjoys the latest technological advancement especially with a Sweetgreen app used by 30% of his customers. The people order food from home and then pick it up when it is ready. They prefer to conduct food transactions from a website or a mobile app. The three co-founders maintain a healthy relationship and the partnership have contributed to more than 31 branches in U.S. with a target of 40 by the end of 2016.

Nathaniel Ru is a co-founder and a Co-CEO at Sweetgreen. He pursued a BSC in Finance at Georgetown University and graduated in 2007. It is there that he met his other two partners at an entrepreneurship class. The three shared common interests. Their parents were entrepreneurs and immigrants. He advises every young person to spend time reading books. He regards Kevin Plank highly and is his role model. Besides Sweetgreen, Daniel also enjoys the dishes and services of Johny Moni’s Little Serow.


Sweetgreen believes in offering services that suit a customer’s tastes and preferences, values at a friendly budget. They usually visit the farms and enquire on what the farmers have produced thus reducing the amount of vegetables that the farmer wastes. They launched Sweetlife in 2010 a music and food festivals. Sweetlife attracts around 20,000 people, all types of musicians, top chefs, food trucks and farmers. The trio has received recognition by the Bloomberg, Forbes, USA Today, Food and wine, and CNBC. The three have been on the Forbes list of “30 under 30” and the “40 Big Food Thinkers 40 and under” by the Wines Magazine.



Through Green Park Brands, Livio Bisterzo Creates The Hippeas Brand


Green Park Brands is planning to start selling its Hippeas products. This organic chickpea puffs snack will leverage on its healthy offering. The product targets the socially conscious and healthy millennial. It will be packed in the 22g and 110g bags with less than 91 calories and 455 calories respectively.
The gluten-free snack will be available in different flavors. The new range will have Pepper Power, which incorporates sea salt and pepper. Far Out Fajita will be prepared using cumin, paprika and chilli. In Herbs We Trust shall have thyme, oregano and rosemary flavors. Paprika spice, onion and smoked sea salts are the ingredients needed to make the Sweet & Smokin brand.
The CEO of Green Park Brand, Livio Bisterzo, asserted that Hippeas would be the next loved snack brand in the globe given that it has all what it takes. He continued to say that by creating an affordable, premium and better-for-you proposition, the company would revive Hippeas’ food category.
The brand launched in retail partners, including Boots, Starbucks as well as Holland & Barrett. JKR created the visual identity, personality, tone of voice and packaging of the brand. Hippeas brand is designed to resonate with the contemporary “hippie” generation. To this end, the company partnered with Farm Africa’s Food for Good joint initiative. The brand personality is inspired by the original hippie era’s smiling face. However, it was updated to be in tune with the modern audience. The brand’s visual identity is aimed to stand out on the shelves, online and in the minds of consumers. It is characterized by a bold yellow face, which has a colored tongue to signify the different flavors. The tone of the voice is designed to enhance social consciousness using irreverent humor.

For over 7 years, Livio was working in the health and natural food industry. In order to create Hippeas, he worked closely with a food innovation company. It took several product development as well as consumer testing before they came up with a finished product. Livio and his team had to push the boundaries in order to make the “better for you” snack. He has received many comments from satisfied customers that have had Hippeas as their new snack. Livio is happy about the social mission of the brand. He said that the brand is receiving recognition and many opportunities. To this end, the company is giving back to society. Livio knew that they needed to come up with a product that steers away from others and makes customers to pick it up from the shelves.

Sweetgreen: Eating Well to Be Well

The great accomplishment of Nathaniel Ru was to use his young brain at the time along with several other young minds during his senior year at Georgetown University in the D.C. area, to convince a skeptical landlady to allow them to follow their hearts, the dreams and their healthy minds to set up a wildly successful chain of healthy eateries on the first M Street space. The foods that are brought in for consumption by health minded people are fast delivered fresh from the farm to the dinner plate.


Once the young men succeeded in putting together a great restaurant in what was once a Tavern space of 560 square feet in a great location in the Georgetown University downtown area, students, professors, and all kinds of folks flocked to the new eatery for juices, salads, trendy healthy dishes that they called sexy, social, smart and local. Each year they promote their brand at their hosted event that is a music festival. It is their belief that they are the “Apple,” of eateries and that “People do not buy what you do. They buy the way that you do it.”


Health is so important for longer life these days that people latch on to a better way to live. Sweetgreen offers more choices to those who have learned that the body is what it is fed. Eating killed flesh is a quicker path to death and that is what happens to the body when the foods it gets are mortified. Sweetgreen offers the healthy greens, fruits, and grains to make the body strong and the mind sharp. Brain cells are conserved as they cannot be replaced, once lost. Eating meat causes lesions in the brain, interrupting synapses causing early loss of memory and sharpness. Many people lose their abilities at an earlier age from flesh eating which is equal to self inflicted devastation.


Ru has discovered that people want to live and his success is exponentially increasing with the number of stores that have been opened, using a core value business model that will support the company and the community with service to please the customers and galvanize the brand. Ru said that early on the team of young entrepreneurs who conjured up Sweetgreen banked on three values and then as the years passed they added as many as twenty core values that drove them to higher and higher levels of success. Recently, Ru found that he should hone their values down to five principle values which are posted in every kitchen of a Sweetgreen restaurant. Now all the employees are guided by the winning decision making that grew the company to such great success.