How Nathaniel Ru and his Two Partners Started and Run Sweetgreen to Success

Sweetgreen began in 2007. It is a startup business in the food industry. It is headquartered in Georgetown with the aim of making food. They specialize in healthy and delicious food presented creatively. Three after college graduates; Jonathan Neman, Nicolas Jammet and Nathaniel Ru are the co-founders of the startup. The desire to provide better food options in U.S. as well as run a business was their driving force towards having a startup. With high discipline as well as a well-formulated business plan, they were set to raise money for the business from friends and relatives.


They seek to develop good relations with their clients and service providers as well as understand how to maintain a good workforce. When it comes to offering their services, they do not just sell salads, but they are keen to sell a unique brand. Sweetgreen enjoys the latest technological advancement especially with a Sweetgreen app used by 30% of his customers. The people order food from home and then pick it up when it is ready. They prefer to conduct food transactions from a website or a mobile app. The three co-founders maintain a healthy relationship and the partnership have contributed to more than 31 branches in U.S. with a target of 40 by the end of 2016.

Nathaniel Ru is a co-founder and a Co-CEO at Sweetgreen. He pursued a BSC in Finance at Georgetown University and graduated in 2007. It is there that he met his other two partners at an entrepreneurship class. The three shared common interests. Their parents were entrepreneurs and immigrants. He advises every young person to spend time reading books. He regards Kevin Plank highly and is his role model. Besides Sweetgreen, Daniel also enjoys the dishes and services of Johny Moni’s Little Serow.


Sweetgreen believes in offering services that suit a customer’s tastes and preferences, values at a friendly budget. They usually visit the farms and enquire on what the farmers have produced thus reducing the amount of vegetables that the farmer wastes. They launched Sweetlife in 2010 a music and food festivals. Sweetlife attracts around 20,000 people, all types of musicians, top chefs, food trucks and farmers. The trio has received recognition by the Bloomberg, Forbes, USA Today, Food and wine, and CNBC. The three have been on the Forbes list of “30 under 30” and the “40 Big Food Thinkers 40 and under” by the Wines Magazine.



Comments are closed.